Alexander Wang had Coachella. Olivier Rousteing has the Billboard Music Awards. Arm in arm with his model buddies Kendall Jenner and Jourdan Dunn, the Balmain designer took to the red carpet in Las Vegas tonight to announce his partnership with H&M. Rousteing follows in the footsteps of a long line of high-profile designer collaborators, from Karl Lagerfeld in 2004 to Wang in 2014. His collection for H&M will include women’s and men’s clothes, shoes, and accessories, and is scheduled to hit the company’s e-commerce site and stores worldwide on November 5.
With an Instagram following that tops 1.1 million and an inner circle that extends beyond Kendall to the entire Kardashian/Jenner clan—Kanye West, included—Rousteing and his H&M collection should be in the headlines fairly regularly (read: pretty much nonstop) between now and November.
I spoke to Rousteing and H&M’s creative advisor, Ann-Sofie Johansson, over the phone earlier this week to discuss the project.