HMBalmaination! Balmain Is H&M’s Latest Designer Collaborator


Do you have your outfit planned for Sunday?

OR: Of course. I’m going to wear my H&M pieces. So many guys are like, “I would like to dress like you.” When they see my outfit, I’m going to be proud to say, “Go and get it.” We have a new hashtag for this collaboration, it’s #HMBalmaination. The idea is: “Join the nation.”

You’ve been a busy guy with Justin Bieber at the Met ball earlier this month and now this.

OR: It’s kind of crazy. I went to New York after we shot the Balmain campaign. Now I’m back on track in Paris to make my menswear show and my women’s Resort. Then to Vegas just for one day, but an amazing day. And for once, what happens in Vegas, won’t stay in Vegas.


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