HMBalmaination! Balmain Is H&M’s Latest Designer Collaborator

How did it all come about?

OR: H&M approached the house. But it’s always been a dream to do it. When you do a collaboration with H&M, it’s a big step in the fashion industry. It’s a big achievement, professionally and also personally. Professionally, you build a world and they want to be part of it. They want to be part of the Balmain army, which is amazing. Personally, it’s an amazing challenge as a designer to make a collection for the street market and for the entire world. When you work for a superluxury brand, you don’t have so many stores, your vision isn’t the entire world. With H&M, you know you’re part of the world, you touch all the continents. I’ve always been loud about being about diversity and the world. So it’s perfect.

And they have an amazing team. It was really fluid. We had really quick communication. I think I am the first of the new decade. I’m really proud to be part of a new story.

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