HMBalmaination! Balmain Is H&M’s Latest Designer Collaborator

Why did H&M pick Olivier?

AJ: First of all, it’s an iconic house, the Balmain house. It’s been around for as long as H&M, actually. Even longer, because it was founded in 1945 and H&M was founded in 1947. And Olivier is true to the Balmain DNA, but at the same time is designing for the new generation, and that is a mix between something couture-like, very glamorous, with a bit of streetwear attitude. We believed it was a really interesting mix. He wants to dress both women and men and make them look confident, glamorous, and elegant, and we stand for that.

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