HMBalmaination! Balmain Is H&M’s Latest Designer Collaborator

How much did his huge social media following play into your choice?

AJ: It’s amazing, isn’t it? It’s fascinating the way Olivier pushes the limits of social media, and pushes it more than the traditional channels, really. He represents the new generation of creatives who use social media in a much bigger way than others. It’s quite inspiring the way he wants to talk to people, and he has a great point: He wants to unite people.

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