HMBalmaination! Balmain Is H&M’s Latest Designer Collaborator

 

The timing of this is good for Balmain, right, with a new store in London and a New York flagship on the way?

OR: New York is opening in November/December, so it’s perfect timing. And it’s perfect personal timing, as well. During the last couple of seasons, Balmain has become known not just for the clothes, but for a vision. I wouldn’t have been ready four years ago.

Your coming-out moment will happen at the Billboard Music Awards, I hear.

OR: I’m going to the Billboards in Vegas with Kendall [Jenner] and Jourdan [Dunn]. I think it’s the perfect place. The Billboards is a celebration of music. What is amazing with H&M is that they really want to stay close to my world, to my pop culture, to the young culture, to music culture. H&M really wants to keep it real. Jourdan and Kendall are going to represent with me. You know, it’s a big announcement, so I need to be with girls I feel good with and who are close to me.

I’m really honored, because I’m really young to have this collaboration. Ten years ago, I was the one waiting in front of the window to get the pieces. So I feel like this time I have a double personality: One is the designer who created the collection, and the second is the one who remembers how it felt to wait for the pieces and fight to get them. That’s what’s going to make this collaboration really real, because I know the feeling of wanting the pieces and worrying you won’t get the pieces because it’s going to sell out in two hours.

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